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Practice Of Real Estate DisclosuresAdvertising_and_ethicsHARD

A California salesperson's Instagram profile name is 'John_HomeSales,' the bio lists only 'DRE# 02XXXXXX,' and individual listing posts show only the salesperson's phone number. Under Cal. B&P Code §10140.6, what is required to bring this account into compliance?

Correct Answer

B) Include the supervising broker's licensed name in the profile and on each individual listing post

Cal. B&P Code §10140.6 requires the supervising broker's licensed name to appear in all real estate advertising. The DRE has confirmed this applies to social media, including both profile pages and individual posts that advertise properties or solicit business. A DRE license number — whether the salesperson's or the broker's — does not substitute for the broker's licensed name.

Answer Options
A
Add the salesperson's full legal name to the bio; no other changes are required
B
Include the supervising broker's licensed name in the profile and on each individual listing post
C
Add the broker's name to the profile bio only; individual posts are exempt from the broker name requirement
D
Replace the DRE license number with the broker's license number, which satisfies the identification requirement

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Related Topics & Key Terms

Key Terms:

advertisingInstagramsocial_mediabroker_nameBP_Code_10140.6

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