An Ohio brokerage acquires another brokerage and all of its listings. The acquiring brokerage has a different name. Regarding the advertising of the acquired listings, the new brokerage must:
Correct Answer
A) Immediately update all advertising to reflect the acquiring brokerage's registered name
Once a brokerage acquisition is complete and the listings are transferred, all advertising must reflect the new (acquiring) brokerage's registered name with the Division. Using the old brokerage name would be misleading and non-compliant. The new brokerage is now responsible for all listings and must update advertising accordingly.
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An Ohio salesperson uses an automated text messaging service to send property alerts to clients who have opted in. These messages include property details and the salesperson's contact information but not the brokerage name. Under Ohio rules:
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An Ohio salesperson pays for a sponsored advertisement on Google that appears when consumers search for 'homes for sale in Columbus.' The ad shows his name and phone number but not the brokerage name. Under Ohio rules, this paid search advertisement: