An Ohio salesperson pays for a sponsored advertisement on Google that appears when consumers search for 'homes for sale in Columbus.' The ad shows his name and phone number but not the brokerage name. Under Ohio rules, this paid search advertisement:
Correct Answer
A) Must include the brokerage name because it is advertising that promotes real estate services
Paid search advertisements that promote real estate services are advertising under Ohio rules and must include the brokerage name. The advertising medium (search engine, print, social media) does not change the compliance requirements.
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An Ohio brokerage acquires another brokerage and all of its listings. The acquiring brokerage has a different name. Regarding the advertising of the acquired listings, the new brokerage must:
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An Ohio salesperson places an ad in a local newspaper for a listed property. The minimum information that MUST appear in the ad under Ohio Division rules is: