An Ohio broker wants to advertise that his brokerage sold '$50 million in real estate last year.' Under Ohio advertising rules, this claim:
Correct Answer
D) Is permitted only if it is truthful and verifiable
Performance claims in advertising are permitted under Ohio rules as long as they are truthful, verifiable, and not misleading. The broker must be able to substantiate the claim if challenged by the Division.
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Under Ohio advertising rules, all of the following actions by a licensee would require including the brokerage name EXCEPT:
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An Ohio salesperson uses an automated text messaging service to send property alerts to clients who have opted in. These messages include property details and the salesperson's contact information but not the brokerage name. Under Ohio rules: