A licensee in Ohio sends unsolicited bulk email marketing to a purchased contact list promoting her real estate services. Besides including the brokerage name, she must also ensure compliance with:
Correct Answer
B) Both Ohio advertising rules and the federal CAN-SPAM Act, which requires opt-out mechanisms and accurate sender information
Bulk email marketing must comply with both Ohio advertising rules (brokerage name, no misrepresentation) and the federal CAN-SPAM Act (which requires accurate subject lines, sender identification, physical address, and an opt-out mechanism). Both sets of rules apply concurrently.
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Previous Question
An Ohio listing agent takes professional photographs of a listed property and posts them online. The photos show the property's best features but intentionally exclude a view of a major highway directly behind the house. Under Ohio law, this practice:
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An Ohio salesperson creates a YouTube channel where she posts property tour videos. In the videos, she identifies herself by name but never mentions her brokerage. She argues that video content is not 'advertising.' Under Ohio Division rules: