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Oh Division Of Re Rules Disciplinary ProcessAdvertising_ohMEDIUM

An Ohio listing agent takes professional photographs of a listed property and posts them online. The photos show the property's best features but intentionally exclude a view of a major highway directly behind the house. Under Ohio law, this practice:

Correct Answer

D) May constitute misleading advertising by omitting material information about the property's location

While selective photography is common in marketing, intentionally concealing material negative features (like proximity to a major highway) can constitute misleading advertising under Ohio law. ORC §4735.18 prohibits misrepresentation, which includes misleading omissions of material facts that would affect a reasonable buyer's decision.

Answer Options
A
Is standard marketing practice and perfectly acceptable
B
Is acceptable because photographs are artistic expressions, not factual statements
C
Is only problematic if the buyer asks about nearby highways
D
May constitute misleading advertising by omitting material information about the property's location

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Related Topics & Key Terms

Key Terms:

misleading_photographymaterial_omissionadvertising_ethics
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