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Practice Of Real Estate DisclosuresAdvertising_and_ethicsMEDIUM

A California broker discovers that a salesperson in the office has been running Facebook ads for listings using the salesperson's personal Facebook page without the broker's name. What should the broker do?

Correct Answer

B) Immediately require the salesperson to add the broker's name to all real estate-related posts and ads

Under Cal. B&P Code §10159.2, the broker has supervisory responsibility over all advertising by salespersons. The broker must require immediate correction (adding the broker's name) and should review the office advertising policy with all agents to prevent future violations. Failure to supervise could result in DRE discipline for the broker as well.

Answer Options
A
Take no action since personal social media is outside the broker's supervisory authority
B
Immediately require the salesperson to add the broker's name to all real estate-related posts and ads
C
Report the salesperson to Facebook for violating platform terms of service
D
Transfer the listings to another salesperson

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Related Topics & Key Terms

Key Terms:

advertisingFacebookbroker_supervisioncomplianceBP_Code_10159.2

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