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Practice Of Real Estate DisclosuresAdvertising_and_ethicsMEDIUM

A California salesperson creates a TikTok video tour of a listing. The video includes background music, the salesperson's commentary, and contact info, but no mention of the broker. Under DRE regulations, is this compliant?

Correct Answer

D) No, the broker's licensed name must appear in the video or its description as it constitutes real estate advertising

TikTok property tours by licensees are real estate advertising subject to Cal. B&P Code §10140.6. The broker's name must appear either in the video itself, in the caption, or in the description. No social media platform is exempt from DRE advertising requirements.

Answer Options
A
Yes, short-form video platforms are exempt from broker name requirements
B
No, but only if the video is longer than 60 seconds
C
Yes, because the video is entertainment, not advertising
D
No, the broker's licensed name must appear in the video or its description as it constitutes real estate advertising

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Related Topics & Key Terms

Key Terms:

advertisingTikTokvideobroker_nameBP_Code_10140.6

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Flood zone disclosure requires informing buyers whether a property is located in a designated flood zone as mapped by FEMA. Properties in high-risk flood zones may require mandatory flood insurance.

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The Lead-Based Paint Disclosure is a federally mandated disclosure required for all residential properties built before 1978. Sellers and landlords must disclose known lead-based paint hazards and provide the EPA pamphlet "Protect Your Family From Lead in Your Home."

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