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Practice Of Real Estate DisclosuresAdvertising_and_ethicsMEDIUM

A California licensee wants to include a client testimonial in their marketing materials. Which of the following statements correctly describes the applicable advertising standard?

Correct Answer

A) Testimonials are permitted if they are truthful, not misleading, and the client has consented to their use

Under Cal. B&P Code §10140.6 and DRE advertising guidelines, a licensee may use client testimonials provided they are genuine, truthful, not taken out of context, and the client has consented to their use. The testimonial must not create a false or misleading impression about typical results or the licensee's services.

Answer Options
A
Testimonials are permitted if they are truthful, not misleading, and the client has consented to their use
B
Testimonials are permitted only if they are reviewed and approved by the licensee's broker before publication
C
Testimonials are permitted only if they include a disclaimer stating that results are not guaranteed for future clients
D
Testimonials are permitted only if the client was not compensated in any form related to the transaction

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Related Topics & Key Terms

Key Terms:

advertisingtestimonialsclient_consenttruthfulBP_Code_10176

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