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Practice Of Real Estate DisclosuresAdvertising_and_ethicsMEDIUM

A California-licensed salesperson uses the title 'Real Estate Consultant' on business cards and marketing materials without holding any special certification or designation. Under DRE regulations, this practice is:

Correct Answer

B) Impermissible, because the title implies a level of expertise or certification the salesperson does not possess, making it misleading under DRE regulations

Under Cal. B&P Code §10140.6 and DRE guidelines, licensees are prohibited from using titles or designations that mislead the public about their qualifications or license status. 'Real Estate Consultant' implies a specialized expertise or credential the salesperson does not hold, making its use misleading. Licensees must use titles consistent with their actual license classification.

Answer Options
A
Permissible, because salespersons may use any professional title on personal marketing materials
B
Impermissible, because the title implies a level of expertise or certification the salesperson does not possess, making it misleading under DRE regulations
C
Permissible, provided the supervising broker's licensed name also appears on the materials
D
Permissible, because 'Real Estate Consultant' is not a title reserved or restricted by California law

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Related Topics & Key Terms

Key Terms:

advertisingtitleconsultantmisleadingBP_Code_10140.6

Related Concepts

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