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Practice Of Real Estate DisclosuresAdvertising_and_ethicsMEDIUM

A California broker places an ad that states: 'As seen on HGTV — our agents are the best in the state!' None of the broker's agents have appeared on HGTV. Under California law, this advertisement:

Correct Answer

D) Violates Cal. B&P Code §10176(a) because it contains a false statement of fact — claiming HGTV appearances that did not occur

Claiming HGTV appearances that never occurred is a false statement of fact, not puffing. Under Cal. B&P Code §10176(a), making false or misleading representations in advertising is grounds for disciplinary action. Unlike general superlatives ('best agents'), a specific claim about TV appearances is a verifiable fact.

Answer Options
A
Is acceptable because it is obvious puffing and not taken literally by consumers
B
Is only a violation if a competitor files a complaint
C
Is acceptable because TV references are considered entertainment, not factual claims
D
Violates Cal. B&P Code §10176(a) because it contains a false statement of fact — claiming HGTV appearances that did not occur

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Related Topics & Key Terms

Key Terms:

advertisingfalse_claimsHGTVmisrepresentationBP_Code_10176

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