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Under California Business and Professions Code §10140.6, what must a licensee disclose on solicitation materials intended to be the first point of contact with consumers, such as a business card or an open house sign?

Correct Answer

D) The licensee's name, license identification number, and the responsible broker's identity

Business and Professions Code §10140.6(b)(1) requires a licensee to disclose their name, their license identification number, and the responsible broker's identity on all solicitation materials intended to be the first point of contact with consumers, and on real property purchase agreements when acting as agent in the transaction. The statute defines solicitation materials broadly, reaching business cards, letterhead, flyers, print and electronic advertising, and for sale, for lease, open house and directional signs. The purpose is to let a consumer trace an unfamiliar approach back to a specific licensee and to the broker answerable for that licensee's conduct.

Answer Options
A
The licensee's name only, because the responsible broker is identified in the listing agreement
B
The licensee's name and a statement that the property is listed on a multiple listing service
C
The licensee's name and the Department of Real Estate's consumer complaint telephone number
D
The licensee's name, license identification number, and the responsible broker's identity

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Related Topics & Key Terms

Key Terms:

advertisingbroker_nameDRE_regulationsB&P_Code_10140_6

Related Concepts

The extent of power and actions an agent is authorized to perform on behalf of the principal, as defined by the agency agreement.

The fiduciary obligations owed by a listing agent to the seller, including marketing the property, presenting all offers, and protecting the seller's confidential information.

A practice where the agent or brokerage represents only one party in a transaction — either the buyer or the seller, but never both.

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