An Ohio broker runs a television commercial that prominently features a salesperson but only briefly flashes the brokerage name in small text at the very end. The Division reviews the commercial and determines:
Correct Answer
C) The commercial may not comply because the brokerage name must be prominently displayed, not merely briefly shown in small text
Ohio's advertising rules require the brokerage name to be prominently displayed in all advertising. A brief, barely visible flash of the name in small text at the end of a commercial may not satisfy the 'prominent' requirement. The Division evaluates whether a reasonable consumer could readily identify the responsible brokerage from the advertisement.
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An Ohio broker advertises 'Free home evaluation!' to attract potential sellers. The broker actually intends to use the evaluations as a marketing tool to generate listings. Under Ohio law, this advertisement is:
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An Ohio salesperson includes the phrase 'Licensed Ohio Real Estate Agent' in all of her advertising. Under Division rules, this phrase is: