An Ohio broker advertises 'Free home evaluation!' to attract potential sellers. The broker actually intends to use the evaluations as a marketing tool to generate listings. Under Ohio law, this advertisement is:
Correct Answer
A) Acceptable as long as the broker actually provides the evaluation at no charge and the brokerage name is included
Offering a free home evaluation (comparative market analysis) as a marketing tool is a common and acceptable practice in real estate. As long as the broker actually provides the evaluation at no cost and complies with advertising rules (including brokerage name), the advertisement is not misleading. Agents are allowed to provide CMAs as part of their marketing.
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An Ohio salesperson wants to include her professional designations (e.g., 'CRS, ABR') in her advertising. Under Division rules, this is:
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An Ohio broker runs a television commercial that prominently features a salesperson but only briefly flashes the brokerage name in small text at the very end. The Division reviews the commercial and determines: