Advertising that reads 'fast, lender-friendly values — we hit your number' violates USPAP because it:
Correct Answer
C) Promises assignment results before analysis, destroying impartiality
Why this is correct: The phrase "we hit your number" promises a predetermined result, which is advocacy. Marketing predetermined results destroys impartiality and is misleading, violating the Ethics Rule's prohibition against being an advocate. Why the other choices are wrong: Informal language is not prohibited. Mentioning lenders is allowed. Offering fast turnaround is permissible; the problem is the promise of a specific value outcome. Exam tip: Any advertising that suggests you will deliver a value to please the client is advocacy and a violation.
Why This Is the Correct Answer
Why this is correct: The phrase "we hit your number" promises a predetermined result, which is advocacy. Marketing predetermined results destroys impartiality and is misleading, violating the Ethics Rule's prohibition against being an advocate. Why the other choices are wrong: Informal language is not prohibited. Mentioning lenders is allowed. Offering fast turnaround is permissible; the problem is the promise of a specific value outcome. Exam tip: Any advertising that suggests you will deliver a value to please the client is advocacy and a violation.
More USPAP Questions
Which type of appraisal report may contain the appraiser's analyses, opinions, and conclusions but is intended for use by the client only?
How long must an appraiser retain the workfile for an appraisal assignment under USPAP?
If an appraiser uses a hypothetical condition that the subject property is 10% larger than it actually is, this must be:
Under Standard 1, when developing a real property appraisal, an appraiser must:
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In developing a scope of work, an appraiser must consider all of the following factors EXCEPT:
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