A listing description is the paragraph in the MLS and on the portals that sells the home in words: what it is, what stands out, why it fits the way people live there. Written from the property facts in three lengths (MLS, portal, story) and read for Fair Housing before it leaves, so it describes the place, never the people who should live there.
Listing Kit · in the Agent Workspace
The Listing Kit writes the description from the property record in MLS, portal and story lengths, checks every sentence for Fair Housing, and writes the posts and the email that go with it at each stage of the listing.
Free accounts get 10 pieces of writing a month; Pro is unlimited.
How it works
01
Paste the link, drop the MLS report, or type it. The description reads from that record.
02
MLS under your character limit, a 300-character portal version, a story version for the flyer and the film.
03
Phrases that describe who should live there are marked, explained, and given a rewrite that describes the place.
04
Posts per feed, the email to your list, the open house sheet and the film, all from the same facts.
Questions
Want the long version? Read how this works, start to finish.
The Listing Kit writes the description from the property record in MLS, portal and story lengths, checks every sentence for Fair Housing, and writes the posts and the email that go with it at each stage of the listing.
Key facts
Anything about who should live there. Fair Housing rules cover race, color, religion, national origin, sex, familial status and disability, and many states add more, so phrases like “perfect for families,” “walking distance to church” or “safe neighborhood” are risks. Describe the home and the location; let the reader decide who it fits.
Most MLSs cap public remarks at 500 to 1,000 characters, so the MLS version leads with what makes the home different and covers the facts the photos cannot show. The portal version can run longer, and the story version is for a landing page or a brochure where a reader has chosen to keep reading.
Last reviewed September 8, 2026 by the EstatePass editorial team. Formulas and program limits are checked against the published rules; figures on this page are arithmetic, not market statistics.
Agent Workspace
The Listing Kit writes the description from the property record in MLS, portal and story lengths, checks every sentence for Fair Housing, and writes the posts and the email that go with it at each stage of the listing. Free to start; one Pro covers every tool and every EstatePass exam channel.