Agents licensed less than two years who do not yet have a pipeline. It was built for the career changer at a large brokerage who has been through the onboarding, has the CRM login, and still does not know what to do on Monday morning. If you have closed a dozen deals, this is behind you.

What does it actually ask me to do?

Build a list of the people who already know you, tell them you are an agent, then call five of them a day and write down what happened. Around that: rehearse the conversations before you have them, host two open houses, run one listing presentation, and by day 90 write a one-page plan from your own conversion numbers instead of the industry's guesses.

Does it replace my brokerage's training?

No. Your brokerage teaches the systems and the paperwork. Launch is the daily doing, and the checking that you did it. We skip what Keller Williams, eXp, Compass and the rest already give you and fill what they do not: a list, a loop, a rehearsal partner, and a review.

An AI coach. She plays the other side of a script so you can practice, and she writes your weekly letter. She is not allowed to quote market data, predict your income, give legal advice, or use a number you did not log yourself. Those are guardrails in the software, not promises in the marketing.

How much is it and can I cancel?

$39 a month, or $300 a year. Seven days free first, no card required to start. Cancel in one click from your account, any time, and your program day does not reset if you come back.

I have a day job. Can I still do this?

Yes. Say so when you start and every task comes in a version that fits twenty minutes and a weekend. Three calls a day instead of five. The list and the loop are the same.

Will this get me leads?

It will not send you leads. It will make you work the people you already know, which is where most first-year deals come from, and it will make that work visible in numbers you can see moving. Anyone selling you leads in your first ninety days is selling to the wrong person.

Launch · for agents licensed under two years

You passed. Now the part nobody warns you about.

Ninety days of one task a day, scripts you rehearse with Linda before the real call, your calls and conversations written down, and a weekly letter built from your own numbers. Not a course. Not leads. The doing, and someone checking that you did it.

The bar we hold you to: a real list by day 14, your first open house by day 42, your first appointment by day 60, a listing presentation delivered by day 90.

Start free for 7 days Included in EstatePass Pro after, from $9.99/month. No card to start. Cancel in one click.

Loan officer, not an agent? Launch has a track for you.

The daily loop

Every day looks the same on purpose. Three things, in a fixed order. By week three it is a habit; by day ninety it is a business.

Today

One to three tasks, in order, each with a one-line reason and the script or template it needs, already open. Twenty-minute versions if you still have a day job.

Practice

Linda picks up the phone as Dana, your old coworker who does not think of you as an agent yet. You say your lines. She pushes back. Then she grades you against five things that count, and nothing else.

Write it down

Calls, conversations, appointments, posts. Four numbers a day. From day eight, five people from your list every day, and the list tells you who is due.

Sunday

A letter from Linda about the week you actually had, written only from the numbers you logged. If she tries to use a number you did not give her, the letter is refused.

Thirteen weeks, three phases

Days 1–30 build the list and the habit. Days 31–60 turn calls into conversations and rooms. Days 61–90 build a pipeline: sellers, referrals, one real listing presentation.

Week 1 · foundation
Tell the people who already trust you
50 names on the list, the announcement out, and 15 real calls made.
Week 2 · foundation
Make the list real
100 names, tiered A/B/C, and the first full week of five-a-day.
Week 3 · foundation
Every conversation ends with a question
Asked "who do you know" on every call, and at least three new names added because of it.
Week 4 · foundation
The objections you will hear first
Day 30: 100+ names, announcement posted, 25 calls in a week at least once. Numbers reviewed against the plan.
Week 5 · conversations
In the room
One open house hosted, every sign-in called the next day, three posts up.
Week 6 · conversations
The buyer conversation
Buyer agreement explained out loud, three consults offered.
Week 7 · conversations
Follow-up is the job
Every open-house name touched twice, monthly update sent, plan recomputed with real numbers.
Week 8 · conversations
Get to the appointment
Day 60: 150 calls, 20 conversations, at least one appointment on the calendar.
Week 9 · pipeline
The seller side
Listing presentation opening rehearsed, five real comps pulled and explained out loud.
Week 10 · pipeline
FSBO and expired
Three FSBO calls, three expired calls, one follow-up scheduled from each.
Week 11 · pipeline
Referrals on purpose
Referral ask made to 15 people, two reviews requested, update sent.
Week 12 · pipeline
Deliver a listing presentation
One listing presentation delivered and debriefed.
Week 13 · pipeline
Ninety days of your own numbers
Day 90: three appointments total, a listing presentation delivered, and a one-page Year One plan with a day-180 review date.

The conversations you will practice before you have them

Twelve scripts, each with the five things that count. You read it, you run it with Linda playing the other side, she grades the same five. No script tells you to quote a price or predict the market.

The announcement call
Your first call to someone on your A list after you are licensed.
Who do you know
The last 30 seconds of any conversation — a call, a coffee, a school pickup.
The monthly check-in
A-list contact, no news, no reason — that is the reason.
Open house: the first two minutes
Someone walks into the open house you are hosting or covering.
The day-after call
Someone signed in yesterday. You are calling, not texting, once.
The first buyer conversation
Twenty minutes, in person or on video, before you show anyone anything.
Three objections you will hear first
A buyer or an SOI contact pushes back. These three come first, every time.
FSBO: the first call
An owner is selling on their own. You want buyers, not a listing — yet.
Expired listing: the first call
A listing came off the market unsold. The owner has heard from ten agents this morning.
Asking for a referral
Someone you have helped, or someone who likes you. You are asking for a name, not a favor.
Listing presentation: the first five minutes
You are at the kitchen table with a seller. The first five minutes decide whether they listen to the next forty.
Walking a seller through the numbers
You have real comparable sales in front of you. You are explaining, not defending.
The announcement call
Your first call to someone on your personal A list after you are licensed and sponsored.
Who is buying
The last 30 seconds of any conversation: a call, a coffee, an agent at an open house.
The personal check-in
A monthly call to someone on your personal list when there is no news.
The agent introduction call
Your first call to an agent on the partner list. They do not know you.
The three first objections
Any agent call in the first sixty days.
The first buyer conversation
A buyer an agent sent you, or a friend who said "someday". Fifteen minutes, no application yet.
The office walk-in
Two minutes at the front desk of an agent office you have never been to.
"My buyer got a lower rate elsewhere"
An agent, or a buyer, has another lender's quote.
The open house lender introduction
You are sitting an agent's open house. A visitor walks in.
The day-after call
The day after an open house, calling a visitor who asked you a financing question.
The meeting ask
An agent you have talked to twice. You want fifteen minutes in person.
The preferred-lender ask
An agent you have been useful to at least twice.
The "not yet" conversation
A buyer who is not ready: credit, down payment, income history, or a job change.
Ask for the buyer another lender turned down
A call to an agent in week 10.
The referral ask
Someone, agent or personal, who has watched you work for a while.
The closing story, told on the phone
A call to an agent in week 12, after a closing or the one closest to it.

Made with the studio

More ways to tell your story.

Rendered examples from the studio. Names, addresses and scenarios are fictional. Stock or generated imagery illustrates the format; it does not document a real listing or neighborhood.

A listing · 9:16 · luxury
Agent
412 Maple Court, just listed
Stock-photo format demo. These photos are not verified as one home; address and listing facts are fictional. Not for use as an actual listing advertisement.
“Three reasons to see it this Saturday: the light, the yard, and a kitchen people actually cook in. Showings start Saturday at 1.”
The brief above · real photos · voice Anna · luxury look
Me, the agent · 9:16 · social
Agent
Marcus, eight months in
“Former project manager, licensed eight months ago, works with first-time buyers on the east side. Answers the phone. Explains the paperwork in plain words.”
The brief above · generated · voice Adam · social look
A neighborhood · 16:9 · minimal
Agent
A morning in Bishop Arts
“The bakery line at seven, the trolley, the bungalows with porches, the Saturday market. For people considering a move from the suburbs.”
The brief above · generated · voice Amanda · minimal look
Tips · 1:1 · bold
Agent
Three things first-time buyers get wrong
“Shopping before pre-approval, skipping the inspection to win, and forgetting closing costs. One takeaway: get the money conversation done first.”
The brief above · generated · voice Amanda · bold look

Priced like a program, not a lead subscription

Month to month, cancel in one click, and your program day does not reset if you come back. The opposite of every twelve-month lead contract a new agent gets talked into.

The full 90-day program and the daily loop, with a first appointment by day 60 as the bar
Script practice with Linda, graded against the rubric
Your list, persisted, with who is due today
The activity log and the weekly letter
Every agent tool on EstatePass, as before

7-day free trial

$39/month

or $300 a year, which works out to $25 a month.

Start free

Already have an account? Log in

Who this is not for

Not yet licensed: the exam dashboard is where the work is. Come back the day you pass.
Two-plus years in with a pipeline: a 90-day start is behind you. Year One, the ongoing program, is next.
Looking for leads to buy: we do not sell them, and we will tell you not to buy them yet.

Questions new agents ask

Who is Launch for?: Agents licensed less than two years who do not yet have a pipeline. It was built for the career changer at a large brokerage who has been through the onboarding, has the CRM login, and still does not know what to do on Monday morning. If you have closed a dozen deals, this is behind you.
What does it actually ask me to do?: Build a list of the people who already know you, tell them you are an agent, then call five of them a day and write down what happened. Around that: rehearse the conversations before you have them, host two open houses, run one listing presentation, and by day 90 write a one-page plan from your own conversion numbers instead of the industry's guesses.
Does it replace my brokerage's training?: No. Your brokerage teaches the systems and the paperwork. Launch is the daily doing, and the checking that you did it. We skip what Keller Williams, eXp, Compass and the rest already give you and fill what they do not: a list, a loop, a rehearsal partner, and a review.
What is Linda?: An AI coach. She plays the other side of a script so you can practice, and she writes your weekly letter. She is not allowed to quote market data, predict your income, give legal advice, or use a number you did not log yourself. Those are guardrails in the software, not promises in the marketing.
How much is it and can I cancel?: $39 a month, or $300 a year. Seven days free first, no card required to start. Cancel in one click from your account, any time, and your program day does not reset if you come back.
I have a day job. Can I still do this?: Yes. Say so when you start and every task comes in a version that fits twenty minutes and a weekend. Three calls a day instead of five. The list and the loop are the same.
Will this get me leads?: It will not send you leads. It will make you work the people you already know, which is where most first-year deals come from, and it will make that work visible in numbers you can see moving. Anyone selling you leads in your first ninety days is selling to the wrong person.

Three questions and you are in.

How long you have been licensed, which brokerage, and whether you still have a day job. The program fits the week you actually have.

First seven days free, no card
Part of Pro after: from $9.99/month, or $39.99 once
Cancel in one click, your day does not reset

Start Launch free Already studying with us? Log in