Launch · licensed under two years
Your first fifty loans come from real estate agents, and nobody at your company has time to teach you how to earn them. Launch is ninety days of one task a day: five agent touches, scripts rehearsed with Linda before the real call, a Friday note that gets read, and a weekly letter built from your own numbers.
$39/mo after · $300/yr
No card to start · Cancel in one click
Friday note · week 06 · to 47 agents
What moved this week, in three lines
01 Pricing eased a little this week. Nothing dramatic; enough that a buyer who was close is closer.
02 If you have someone writing this weekend, a seller-paid buydown is worth a sentence in the offer.
03 Send me a buyer's situation and I will price it the same day.
Sam Okafor · NMLS #2048117 · Harbor Home Loans, NMLS #1180
⌂ Equal Housing Lender · No rate, APR or payment appears above.
The program's signature artifact. Every Friday from week six, to every agent on your list.
The bar we hold you to
DAY 14
Fifty agents on the list
DAY 42
First Friday note sent
DAY 49
An open house sat
DAY 60
A meeting on the calendar
DAY 63
Preferred-lender ask made
DAY 90
A plan from your own ratios
The daily loop
Three things, in a fixed order, then a letter on Sunday. By week three it is a habit; by day ninety it is a referral business.
One to three tasks, in order, each with a one-line reason and the script or template it needs, already open. Twenty-minute versions if you still have a day job.
Linda picks up as Carla, a listing agent who has been pitched by ten lenders this month. You get thirty seconds. She pushes back. Then she grades you against five things that count.
Touches, conversations, meetings, posts. Four numbers a night. From day eight, five agents from your list every day, and the list tells you who is due.
A letter from Linda about the week you actually had, written only from the numbers you logged. She cannot quote a rate, promise an approval, or use a number you did not give her.
Ninety days
Two lists, five programs, your 24-hour promise.
Tell the people who already trust you
30 people told directly, the announcement out, and the first 20 agents named on your partner list.
Know five programs cold
Five programs explained in under a minute each, out loud, without the rate sheet.
Fifty agents you want to know
50 agents on the list with brokerage and a next-touch date; the first full week of five touches a day.
The 24-hour pre-approval promise
Day 30: your one-sentence promise written and rehearsed, 50 agents on the list, 25 touches in a week at least once.
Their offices, their open houses, the first Friday note.
In their office
Two office visits made, one sales-meeting slot asked for, three posts up.
The Friday rate note
First Friday note sent to the whole agent list, approved by your company if it requires approval.
The open house you did not host
One open house sat with an agent, every financing question followed up on Monday, plan recomputed with real numbers.
Follow-up is the job
Day 60: 150 touches, 25 conversations, one meeting on the calendar.
Preferred lists, the buyer who was told no, your first closing told well.
Get on the preferred list
Preferred-lender ask made to five agents, at least one yes.
The buyer who was told no
Three "told no" buyers asked for, one credit or down-payment conversation had.
Referrals on purpose
Referral ask made to 15 people, two reviews requested, annual-review offer sent.
Your first closing, told well
One closing story written, approved if your company requires it, and told to five agents.
Ninety days of your own numbers
Day 90: three meetings total, five agents who have sent or promised a buyer, and a one-page Year One plan with a day-180 review date.
Rehearsed before you need them
You read it, you run it with Linda playing the agent, the office manager, or the buyer who was told no, and she grades the same five. No script quotes a rate or promises an approval.
The announcement call
Your first call to someone on your personal A list after you are licensed and sponsored.
Who is buying
The last 30 seconds of any conversation: a call, a coffee, an agent at an open house.
The personal check-in
A monthly call to someone on your personal list when there is no news.
The agent introduction call
Your first call to an agent on the partner list. They do not know you.
The three first objections
Any agent call in the first sixty days.
The first buyer conversation
A buyer an agent sent you, or a friend who said "someday". Fifteen minutes, no application yet.
The office walk-in
Two minutes at the front desk of an agent office you have never been to.
"My buyer got a lower rate elsewhere"
An agent, or a buyer, has another lender's quote.
The open house lender introduction
You are sitting an agent's open house. A visitor walks in.
The day-after call
The day after an open house, calling a visitor who asked you a financing question.
The meeting ask
An agent you have talked to twice. You want fifteen minutes in person.
The preferred-lender ask
An agent you have been useful to at least twice.
The "not yet" conversation
A buyer who is not ready: credit, down payment, income history, or a job change.
Ask for the buyer another lender turned down
A call to an agent in week 10.
The referral ask
Someone, agent or personal, who has watched you work for a while.
The closing story, told on the phone
A call to an agent in week 12, after a closing or the one closest to it.
Made with the studio
Rendered examples from the studio. Names, addresses and scenarios are fictional. Stock or generated imagery illustrates the format; it does not document a real listing or neighborhood.
A listing · 9:16 · luxury
AgentStock-photo format demo. These photos are not verified as one home; address and listing facts are fictional. Not for use as an actual listing advertisement.
“Three reasons to see it this Saturday: the light, the yard, and a kitchen people actually cook in. Showings start Saturday at 1.”
The brief above · real photos · voice Anna · luxury look
Me, the agent · 9:16 · social
Agent“Former project manager, licensed eight months ago, works with first-time buyers on the east side. Answers the phone. Explains the paperwork in plain words.”
The brief above · generated · voice Adam · social look
A neighborhood · 16:9 · minimal
Agent“The bakery line at seven, the trolley, the bungalows with porches, the Saturday market. For people considering a move from the suburbs.”
The brief above · generated · voice Amanda · minimal look
Tips · 1:1 · bold
Agent“Shopping before pre-approval, skipping the inspection to win, and forgetting closing costs. One takeaway: get the money conversation done first.”
The brief above · generated · voice Amanda · bold look
This week · 9:16 · ledger
Loan officer“Pricing eased a little, nothing dramatic. A buyer who was close is closer. If an agent has someone writing this weekend, a seller-paid buydown is worth a sentence in the offer.”
The brief above · generated · voice Adam · ledger look
Buyer education · 9:16 · editorial
Loan officer“Pre-qualified is a guess from what you told us. Pre-approved means we looked at the documents. Sellers can tell the difference. Fifteen minutes and three documents is all it takes.”
The brief above · generated · voice Anna · editorial look
Priced like a program, not a lead subscription
Cancel in one click, come back where you left off. The opposite of the lead platforms that call new originators in their first week.
7-day free trial
$39/month
or $300 a year, which works out to $25 a month.
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Who this is not for
Questions new loan officers ask
Three questions and you are in
The program fits the week you actually have.
No card · $39/mo or $300/yr after
Real estate agent, not a loan officer? Launch for agents is here.