EstatePass

Expired listing scripts are the calls an agent makes to an owner whose listing came off the market unsold: the first contact, what went wrong, why a new plan would be different, and the appointment ask. Short lines, branches for the common answers, and a rubric for the call.

Free Tool

Expired Listing Scripts

Proven phone scripts, email templates, and text messages to convert expired listings into new clients. Personalize and copy with one click.

Personalize Your Scripts
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Initial Contact Call
First call after listing expires

Hi, is this [Owner Name]? This is [Your Name] with [Brokerage]. I noticed your home at [Address] just came off the market, and I wanted to reach out before you get flooded with calls from other agents. I'm not calling to criticize what happened – I know how frustrating it must be. I'm calling because I specialize in selling homes that didn't sell the first time around. Would you be open to a brief conversation about what happened and whether it makes sense to try a different approach? [If yes]: Great! Can you tell me a bit about your experience? What do you think went wrong? [Listen actively, then]: I appreciate you sharing that. Based on what you've told me, I have some ideas that might help. Would you be available for a quick 15-minute meeting this week where I can show you my specific plan?

Pro Tips:
  • Call within 24-48 hours of expiration
  • Be empathetic, not salesy
  • Focus on listening first
  • Have your unique value proposition ready
Voicemail Script
When they don't answer

Hi [Owner Name], this is [Your Name] with [Brokerage]. I noticed your home at [Address] just came off the market. I'm not calling to be just another agent in your inbox. I specialize in homes that didn't sell the first time, and I have a different approach that's helped sellers in similar situations. If you're still interested in selling, I'd love to share a quick analysis of what might help. My number is [Phone Number]. Again, that's [Your Name] at [Phone Number]. I hope to hear from you soon.

Pro Tips:
  • Keep it under 30 seconds
  • Speak slowly and clearly
  • Repeat your phone number twice
  • Sound confident, not desperate
Follow-Up Call
Second attempt after no response

Hi [Owner Name], this is [Your Name] with [Brokerage]. I left you a voicemail a few days ago about your home at [Address]. I know you're probably getting a lot of calls right now, so I'll be brief. I put together a quick market analysis showing why homes like yours sometimes don't sell and what successful sellers do differently. Would you like me to email it to you? No strings attached. [If yes]: Great, what's the best email address for you? [If no]: I understand. If anything changes or you have questions down the road, please don't hesitate to reach out. I'll send you my contact information just in case.

Pro Tips:
  • Wait 2-3 days between attempts
  • Offer value without pressure
  • Have a market analysis ready to send
  • Maximum 3 call attempts
Relisting Discussion
When they're ready to talk seriously

[Owner Name], I've done some research on your property and the current market, and I'd like to share my thoughts on why it may not have sold and what we can do differently. First, can you tell me about your experience with the previous agent? What worked well, and what could have been better? [Listen and take notes] Thank you for sharing that. Here's what I've found: 1. [Market condition observation] 2. [Pricing analysis point] 3. [Marketing strategy suggestion] My approach would be different in these specific ways: [Your unique value proposition] What questions do you have for me?

Pro Tips:
  • Come prepared with data
  • Never badmouth the previous agent
  • Focus on solutions, not problems
  • Be specific about your strategy

How It Works

1. Find Expired Listings

Monitor your MLS daily for listings that expire or are withdrawn. Speed matters, so contact within 24-48 hours.

2. Personalize Scripts

Enter the homeowner name, property address, and your contact details to customize all scripts instantly.

3. Make Contact

Use phone, email, and text scripts to reach out with empathy, offer value, and schedule listing appointments.

Frequently Asked Questions

The Best Free Expired Listing Scripts for Real Estate Agents

Expired listings represent one of the highest-quality lead sources for real estate agents. These homeowners have already demonstrated motivation to sell and often need a fresh approach. Our free expired listing scripts help you connect with these sellers professionally and convert them into clients.

Why Expired Listings Are Valuable

Unlike cold leads, expired listing owners have already committed to selling. They have experienced the frustration of an unsuccessful listing and are often open to a new strategy. With the right approach, you can demonstrate how your expertise will deliver different results.

Timing Is Everything

The first 24-48 hours after a listing expires are critical. Our scripts are designed for quick personalization so you can reach out promptly. Early contact builds trust and positions you as proactive and prepared before the seller is overwhelmed by other agents.

Lead With Empathy and Value

Our scripts emphasize understanding the seller experience before pitching your services. By acknowledging their frustration and offering concrete help like market analyses, you build rapport and differentiate yourself from agents who lead with sales pitches.

What the Expired Listing Scripts does

Expired listing scripts are structured conversation frameworks that help real estate agents engage homeowners whose MLS listing has expired without a sale. These scripts address the unique emotional and practical situation of the expired seller — who is frustrated, possibly skeptical of agents, and being contacted by multiple competitors — by leading with empathy, diagnosing the previous failure, and presenting a specific plan for a different outcome.

How it works

  1. 1.Set Up Your Expired Listing Data Source. Subscribe to a service like REDX, Vulcan7, or LandVoice that provides daily expired listing data including homeowner phone numbers and property details. Alternatively, pull expireds from your MLS each morning. Organize leads in your CRM with the expiration date, original list price, and days on market.
  2. 2.Research the Listing Before Calling. Before picking up the phone, review the expired listing's MLS history: original price, price reductions, days on market, number of photos, listing description quality, and showing activity if available. Identify two to three specific issues that may have contributed to the failure — this preparation is what separates you from agents who call with nothing but a generic pitch.
  3. 3.Make the Initial Call with an Empathy-First Script. Call early in the morning on the day the listing expires. Open with empathy, ask diagnostic questions about the seller's experience, and offer a specific piece of value — a free marketing audit, an updated CMA, or a buyer activity report. Do not ask for the listing on the first call; ask for a meeting where you can present your analysis in person.
  4. 4.Deliver a Differentiated Listing Presentation. At the appointment, present a specific diagnosis of what went wrong and a detailed plan for what you will do differently. Include a revised pricing strategy backed by current comparables, an upgraded marketing plan with professional photography and digital advertising, and a clear timeline with accountability milestones.
  5. 5.Follow Up Persistently with New Value. If the seller does not sign immediately, enter them into a follow-up sequence that delivers new market data, comparable sales, and seasonal insights every one to two weeks. Maintain contact for six months. Most expired listing conversions happen after multiple touchpoints, not on the first call.
The full guide

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Key facts

Expired Listing Scripts: how it is calculated and what people ask

What do you say to an expired listing?

Open with the fact that the listing came off the market and ask what they think happened; listen before proposing. Then say what you would do differently in specifics: the price relative to the closed sales, the photos, the days it sat before the first cut. Ask for twenty minutes to show the plan, not for the listing.

When should you call an expired listing?

The first morning after it expires, before it is re-listed, and again a week later if it has not come back on. Check the do-not-call list and your state’s rules first; many expireds are called by dozens of agents that day, so a short, specific note or a letter with the closed-sales sheet often gets further than one more call.

Last reviewed September 8, 2026 by the EstatePass editorial team. Formulas and program limits are checked against the published rules; figures on this page are arithmetic, not market statistics.

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