Digital Business Card: EstatePass vs KW App (2026)
KW App's digital card is exclusive to Keller Williams agents. EstatePass digital cards work for any agent at any brokerage — completely free.
KW agents only
The KW (Keller Williams) app and digital card features are only available to Keller Williams agents. Features are tied to KW Command platform.
$0 / forever
All 60+ tools included free. No credit card required.
estatepass.ai
Feature Comparison
| Feature | KW App | EstatePass |
|---|---|---|
| Digital business card | KW only | Any agent |
| Contact sharing | ||
| Custom branding | KW branding | Your brand |
| QR code sharing | ||
| Works at any brokerage | ||
| Lead capture form | ||
| CRM integration | KW Command | Export |
| Price | KW membership | 100% Free |
| Additional tools | KW ecosystem | 60+ tools |
Our Verdict
KW App's digital card locks you into the Keller Williams ecosystem. EstatePass works for any agent at any brokerage — with full branding control, lead capture, and no platform restrictions.
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Digital Business Card
Create a professional digital business card with QR code
Frequently Asked Questions
Yes. EstatePass works for agents at any brokerage — RE/MAX, Coldwell Banker, eXp, independents, and everyone else. No brand restrictions.
Yes. EstatePass lets you customize your digital card with your personal brand, headshot, logo, and colors — not limited to brokerage templates.
For digital cards and marketing tools, yes. EstatePass provides 60+ free tools that work regardless of your brokerage affiliation.
Your EstatePass tools go with you. Unlike brokerage-specific apps, your digital card, marketing materials, and data are yours to keep.
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Join thousands of real estate agents who chose EstatePass over KW App. 60+ free tools — no credit card, no trial, no catch.