An Ohio broker publishes a quarterly market report newsletter that is mailed to homeowners in the area. The newsletter contains market statistics, home buying tips, and the broker's contact information. Under Ohio rules, this newsletter:
Correct Answer
C) Must include the brokerage name because it promotes the broker's services and establishes expertise
A market report newsletter that includes the broker's contact information is a marketing tool that promotes the broker's services. It must include the brokerage name as registered with the Division, consistent with Ohio's advertising requirements for all promotional materials.
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An Ohio salesperson wants to host an open house for a listing. The open house signs and directional arrows she plans to use must include:
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An Ohio broker discovers that a competing brokerage is using his brokerage's name and logo in their advertising to mislead consumers. Under Ohio law, the broker may: