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Fair Housing Ny Human Rights LawNy_human_rights_law_executive296MEDIUM

A property manager in Rochester advertises 'Perfect for young professionals' and 'Ideal for mature, established individuals' in different apartment listings for similar units. What issue exists under New York Human Rights Law?

Correct Answer

A) Potential age discrimination in advertising under NY Human Rights Law

New York Human Rights Law Executive Law §296 prohibits discriminatory advertising, including language that suggests preference based on age. Terms like 'young professionals' and 'mature, established individuals' can constitute age-based discriminatory advertising even without specific age numbers.

Answer Options
A
Potential age discrimination in advertising under NY Human Rights Law
B
No violation, as these are marketing preferences targeting different demographics
C
Violation only if specific age ranges are mentioned in the advertisements
D
Legal as long as both young and mature applicants are actually shown the properties

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Related Topics & Key Terms

Key Terms:

discriminatory_advertisingage_discriminationcoded_languagemarketing

Related Concepts

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.

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