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A New Jersey broker-salesperson, Linda, is the manager of the Cherry Hill branch office of Garden State Realty. She places a local television advertisement for the branch office that reads: 'Cherry Hill Branch — Garden State Realty — Call Linda at 856-555-0500 for all your real estate needs.' The advertisement does not identify the supervising broker, James, who holds the main broker's license for Garden State Realty. Under New Jersey advertising regulations, this advertisement is:

Correct Answer

C) Compliant, because the brokerage name Garden State Realty is clearly identified in the advertisement

Under N.J.A.C. 11:5-3.2, the core advertising requirement is that the affiliated broker or brokerage be identified. The advertisement clearly identifies 'Garden State Realty,' which satisfies this requirement. New Jersey regulations do not require that the supervising broker's personal name appear in every branch office advertisement. The brokerage name is sufficient identification, and Linda as branch manager may be featured in the ad.

Answer Options
A
Non-compliant, because the supervising broker's name must appear in all branch office advertisements
B
Non-compliant, because broker-salespersons are prohibited from being featured in television advertisements
C
Compliant, because the brokerage name Garden State Realty is clearly identified in the advertisement
D
Compliant, only if James provides written authorization for Linda to appear in television advertisements

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Related Topics & Key Terms

Key Terms:

broker_salespersonbranch_officeadvertising_rulesbrokerage_identification

Related Concepts

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