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A California salesperson wants to use the title 'Realtor' in their advertising. Under California law and NAR rules, when can a salesperson use this title?

Correct Answer

C) Only if the salesperson is a member of the National Association of Realtors (NAR) and their local association

'Realtor' is a trademarked term owned by the National Association of Realtors. Only active members of NAR and their local association can use 'Realtor' or 'Realtor®' in advertising. Not all licensed real estate agents are Realtors — it requires paid membership and adherence to the NAR Code of Ethics.

Answer Options
A
Any licensed salesperson can use 'Realtor' in advertising
B
Only if the salesperson has been licensed for at least 5 years
C
Only if the salesperson is a member of the National Association of Realtors (NAR) and their local association
D
Only broker license holders can use the title 'Realtor'

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Related Topics & Key Terms

Key Terms:

advertisingRealtorNARtrademarkmembership

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