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Practice Of Real Estate DisclosuresAdvertising_and_ethicsMEDIUM

A California real estate team called 'Elite Homes Group' runs a full-page print advertisement. The team name appears in large bold font at the top, while the broker's name appears in small print at the bottom. Under DRE regulations, is this compliant?

Correct Answer

B) No, the broker's name must appear at least as prominently as the team name in the advertisement

Under DRE advertising regulations, the responsible broker's name must appear at least as prominently as any team name used in the advertisement. Having the broker's name in small print while the team name is in large bold font violates this requirement.

Answer Options
A
Yes, the broker's name is included somewhere in the ad
B
No, the broker's name must appear at least as prominently as the team name in the advertisement
C
Yes, because team names can be displayed more prominently than the broker's name
D
No, team names cannot be used in print advertising at all

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Related Topics & Key Terms

Key Terms:

advertisingteam_nameprominencebroker_nameBP_Code_10140.6

Related Concepts

HOA disclosure requires informing buyers about the existence, rules, fees, financial health, and restrictions of a homeowners association governing the property. This information helps buyers understand their obligations before purchase.

The Lead-Based Paint Disclosure is a federally mandated disclosure required for all residential properties built before 1978. Sellers and landlords must disclose known lead-based paint hazards and provide the EPA pamphlet "Protect Your Family From Lead in Your Home."

A material defect is a condition that significantly affects the value, desirability, or safety of a property and that would likely influence a reasonable buyer's decision to purchase or the price they would pay.

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