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Practice Of Real Estate DisclosuresAdvertising_and_ethicsMEDIUM

A California real estate salesperson's marketing materials include a business card, a social media profile, and a personal email signature. All three display the salesperson's name and DRE license number. None of them reference the supervising broker in any way. Which of the following best describes the salesperson's compliance with California DRE advertising regulations?

Correct Answer

C) Non-compliant, because all advertising materials must display the responsible broker's licensed name regardless of the medium used

Under Cal. Bus. & Prof. Code §10140.6, all real estate advertising — including business cards, social media profiles, email signatures, websites, and any other marketing materials — must prominently display the responsible broker's licensed name. A salesperson's DRE license number alone does not satisfy this requirement. The broker's name must appear regardless of the medium, because salespersons are licensed under and act on behalf of their supervising broker.

Answer Options
A
Compliant, because including the salesperson's own DRE license number satisfies all identification requirements for individual marketing materials
B
Compliant for the email signature only, since email communications are not considered advertising under California law
C
Non-compliant, because all advertising materials must display the responsible broker's licensed name regardless of the medium used
D
Non-compliant, but only the social media profile requires correction since business cards and email signatures are exempt from broker identification rules

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Related Topics & Key Terms

Key Terms:

advertisingwebsitebroker_namecomplianceBP_Code_10140.6

Related Concepts

A property condition disclosure is a written statement by the seller detailing the known condition of the property, including defects, repairs, and issues with major systems. Most states require sellers to complete this form.

Protected classes are groups of people who are legally shielded from discrimination based on specific characteristics.

Radon disclosure involves informing buyers about the presence or potential presence of radon gas in a property. Radon is a naturally occurring radioactive gas that can accumulate in buildings and is the second leading cause of lung cancer.

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