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Marketing time is best defined as:

Correct Answer

B) The estimated time to sell at appraised market value immediately after the effective date

Marketing time looks forward from the effective date at the appraised market value. Exposure time is a retrospective estimate associated with a hypothetical sale on that date; neither is simply an observed listing duration. Source: https://www.federalreserve.gov/frrs/guidance/interagency-appraisal-and-evaluation-guidelines.htm

Answer Options
A
The time it took a particular property to sell after it was first listed
B
The estimated time to sell at appraised market value immediately after the effective date
C
The time from listing to closing
D
The average time competing properties stay on the market in that neighborhood price segment

Why This Is the Correct Answer

Marketing time looks forward from the effective date at the appraised market value. Exposure time is a retrospective estimate associated with a hypothetical sale on that date; neither is simply an observed listing duration. Source: https://www.federalreserve.gov/frrs/guidance/interagency-appraisal-and-evaluation-guidelines.htm

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