5 Social Media Shifts That Will Shape Agent Marketing in 2026
marketingReal estate agents: Social media is changing fast! Are you ready?
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Key Points
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- 1
Video: Short, Local Explainers Win
Create quick neighborhood tours and answer common client questions in short video format.
- 2
Social = Search; Optimize Accordingly
Treat social media like a search engine by creating posts answering specific local questions.
- 3
Private Sharing Drives Reach
Design content that encourages direct sharing with friends and partners.
- 4
Streamline On-Platform Lead Capture
Use native lead forms for specific offers, not generic inquiries.
- 5
AI: Use Wisely, Disclose Clearly
Employ AI for drafting but clearly label any virtual enhancements.
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