EstatePass

5 Social Media Shifts That Will Shape Agent Marketing in 2026

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Real estate agents: Social media is changing fast! Are you ready?

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5 Social Media Shifts That Will Shape Agent Marketing in 2026
Key Points
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  • 1

    Video: Short, Local Explainers Win

    Create quick neighborhood tours and answer common client questions in short video format.

  • 2

    Social = Search; Optimize Accordingly

    Treat social media like a search engine by creating posts answering specific local questions.

  • 3

    Private Sharing Drives Reach

    Design content that encourages direct sharing with friends and partners.

  • 4

    Streamline On-Platform Lead Capture

    Use native lead forms for specific offers, not generic inquiries.

  • 5

    AI: Use Wisely, Disclose Clearly

    Employ AI for drafting but clearly label any virtual enhancements.

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