EstatePass

A new study says private listings beat the MLS. Here’s what it left out

marketing
Source

That private listing study everyone's citing? It's misleading.

AI-Generated Infographic
Share this infographic on social media to educate your audience
A new study says private listings beat the MLS. Here’s what it left out
Key Points
Copy these points for your social media captions
  • 1

    Study Flaw: Premium Gone

    The 1.7% private listing premium disappeared after 2020's MLS policy changes and Zillow's ban.

  • 2

    Survivorship Bias

    The study only counted successful private sales, ignoring those that failed and ended up stigmatized on the MLS.

  • 3

    Luxury Sellers Choose MLS

    Higher-end sellers consistently prefer MLS exposure to maximize buyer pools, contradicting the study's premise.

  • 4

    Not Peer Reviewed

    The research is a preprint draft, not yet validated by independent experts, making its conclusions premature.

About This Marketing Resource

This marketing resource covers a new study says private listings beat the mls. here’s what it left out. The 1.7% private listing premium disappeared after 2020's MLS policy changes and Zillow's ban. The study only counted successful private sales, ignoring those that failed and ended up stigmatized on the MLS. Higher-end sellers consistently prefer MLS exposure to maximize buyer pools, contradicting the study's premise. The research is a preprint draft, not yet validated by independent experts, making its conclusions premature. Whether you're a new agent building your brand or an experienced professional looking for fresh content ideas, this free resource is designed to help you engage your audience and generate leads through educational content marketing.

Key Takeaways

  • Study Flaw: Premium GoneThe 1.7% private listing premium disappeared after 2020's MLS policy changes and Zillow's ban.
  • Survivorship BiasThe study only counted successful private sales, ignoring those that failed and ended up stigmatized on the MLS.
  • Luxury Sellers Choose MLSHigher-end sellers consistently prefer MLS exposure to maximize buyer pools, contradicting the study's premise.
  • Not Peer ReviewedThe research is a preprint draft, not yet validated by independent experts, making its conclusions premature.

How to Use This Content for Marketing

Post on Instagram Feed

Share the infographic as a carousel post or single image. Use 5-10 relevant hashtags like #realestatetips #homebuying #realtorlife to reach your target audience.

Share on LinkedIn

Post the infographic with a personal insight about the topic. LinkedIn favors educational content and your network of professionals will appreciate the value.

Add to Your Email Newsletter

Include the infographic in your weekly or monthly newsletter to educate clients and keep your brand top of mind.

Personalize Before Sharing

Sign in to add your photo, name, and contact information. Branded content builds recognition and makes it easy for potential clients to reach you.

Published April 8, 2026· Updated April 8, 2026

Frequently Asked Questions

Is this a new study says private listings beat the mls. here’s what it left out infographic free to download?

Yes, all infographics and videos in EstatePass Content Studio are completely free. You can download, customize with your branding, and share them on any social media platform or marketing channel without any cost.

Can I add my own branding and contact information?

Absolutely. Sign in with your EstatePass account and your photo, name, phone number, and brokerage details will be automatically added to every infographic you download. This creates professional, branded content that helps potential clients reach you.

What social media platforms are these designed for?

Our infographics are optimized for Instagram Feed, Stories, Facebook, LinkedIn, and Pinterest. All content is designed to maximize engagement on each platform.

What file format will I receive when downloading?

Infographics are downloaded as high-quality PNG files that work on all platforms. No editing or conversion needed.

How often is new real estate content added?

New infographics and videos are added weekly, covering trending real estate topics, seasonal market updates, buyer and seller education, and actionable agent marketing tips. Bookmark this page and check back regularly for fresh content.

Ready-to-Use Social Media Captions

Copy and paste these captions when sharing this content on social media. Customize them with your own voice for best results.

Instagram / Facebook

That private listing study everyone's citing? It's misleading. Study Flaw: Premium Gone Save this post for later! 📌 #realestate #realtortips #homebuying #realestatetips #realtorlife

LinkedIn

That private listing study everyone's citing? It's misleading. Here's what every agent and homebuyer should know: 1. Study Flaw: Premium Gone 2. Survivorship Bias 3. Luxury Sellers Choose MLS What would you add to this list? Share your thoughts below. 👇

Twitter / X

That private listing study everyone's citing? It's misleading. Study Flaw: Premium Gone 🔗 Free infographic & video at EstatePass Content Studio

Topics Covered

private listingsMLSreal estate studysurvivorship biasreal estate strategyhome sellingNAR policy

More Free Marketing Content