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Practice Of Real EstateLicense_lawHARD

Broker Michael operates a real estate firm in Virginia. He wants to place an advertisement on social media for a property listing that reads: 'Beautiful 3BR home in Richmond — Call Mike at 555-1234!' Under Virginia VREB advertising regulations, what is the primary deficiency in this advertisement?

Correct Answer

B) The advertisement must include the name of the brokerage firm with which Michael is affiliated or that he operates

Under 18 VAC 135-20-190 (VREB advertising regulations), all real estate advertisements — including social media posts — must clearly identify the name of the licensed real estate brokerage firm. Advertising only a personal name and phone number without the firm name violates Virginia's advertising standards. The public must be able to identify that the ad is placed by a licensed real estate entity.

Answer Options
A
The advertisement must include the full legal address of the property being advertised
B
The advertisement must include the name of the brokerage firm with which Michael is affiliated or that he operates
C
The advertisement must include Michael's VREB license number to identify him as a licensee
D
The advertisement must disclose the listing price of the property to comply with VREB standards

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Related Topics & Key Terms

Key Terms:

advertising_regulationsfirm_name_requirementsocial_mediavreb_compliance

Related Concepts

Florida real estate licenses must be renewed biennially, and sales associates have specific post-license education requirements for their first renewal.

License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.

Market allocation is an illegal antitrust practice in which competing real estate brokerages agree to divide markets among themselves by geographic area, property type, or price range, thereby eliminating competition.

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