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Practice Of Real EstateLicense_lawMEDIUM

Agent Derek places an online advertisement for a property listing that includes his name and the property details but does not mention his Principal Broker's name or brokerage. A Utah consumer files a complaint with the UDRE. Under Utah Administrative Code R162-2f, Derek's advertisement is most likely:

Correct Answer

C) A violation, because all advertising must prominently identify the Principal Broker or brokerage

Under Utah Administrative Code R162-2f, all real estate advertising by a licensee — including online advertisements — must clearly identify the Principal Broker or the brokerage under which the licensee operates. An advertisement that identifies only the individual agent without the brokerage name violates Utah's advertising rules. This requirement ensures consumers can identify the responsible brokerage and protects the public.

Answer Options
A
Compliant, because individual agents are permitted to advertise independently in Utah
B
Compliant, as long as Derek's license number is visible in the advertisement
C
A violation, because all advertising must prominently identify the Principal Broker or brokerage
D
A violation only if the advertisement was placed on a non-real-estate website

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Related Topics & Key Terms

Key Terms:

advertising_rulesbrokerage_identificationprincipal_brokerudre_compliance

Related Concepts

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License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.

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