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Trela Trec RulesAdvertising_rulesMEDIUM

Under TREC rules, a license holder offers a prize or gift to anyone who refers a buyer or seller to the license holder. Under TREC rules, what advertising and legal considerations apply?

Correct Answer

C) The advertising of such programs must be truthful, and any prizes or gifts must comply with applicable laws; referral fees to unlicensed persons may raise legal issues

Under TREC rules, advertising of referral reward programs must be truthful and not misleading. Additionally, paying referral fees or valuable consideration to unlicensed persons for real estate referrals may violate TRELA. The license holder must ensure the program complies with all applicable laws.

Answer Options
A
Offering prizes for referrals is always prohibited by TREC rules
B
Prizes for referrals are approved by TREC as long as they do not exceed $500 in value
C
The advertising of such programs must be truthful, and any prizes or gifts must comply with applicable laws; referral fees to unlicensed persons may raise legal issues
D
Only licensed real estate agents may receive referral prizes; unlicensed persons may not

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Related Topics & Key Terms

Key Terms:

referral_programprizesunlicensed_personsadvertising_compliance
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