Tennessee affiliate broker Dominic works for Metro Realty. He creates a YouTube channel called 'Dominic Real Estate Tips' where he posts educational videos about buying homes in Tennessee. The channel description mentions his name but not Metro Realty. He does not advertise specific listings on the channel, only general homebuying advice. Under Tennessee TREC advertising rules, which of the following is most accurate?
Correct Answer
B) The channel likely violates TREC advertising rules because it promotes Dominic's real estate services and identity without identifying his supervising firm
Tennessee TREC advertising rules apply broadly to any communication that promotes a licensee's real estate services or professional identity, even if no specific property is advertised. A YouTube channel branded with Dominic's name as a real estate professional implicitly promotes his services and ability to assist buyers — making it subject to TREC advertising rules. Because the channel does not identify Metro Realty as his supervising firm, it likely violates the firm-name disclosure requirement under TREC Rule 1260-02-.12. The educational framing does not remove the promotional nature of the content.
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Related Topics & Key Terms
Key Terms:
Related Concepts
A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.
Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.
Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.
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