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Practice Of Real EstateLicense LawMEDIUM

A Tennessee broker-in-charge, Robert, operates a real estate office and wants to place a billboard advertisement that lists only a phone number and the slogan 'Call Us for the Best Deals in Chattanooga!' without identifying the firm name or any licensee. Under Tennessee advertising rules, this billboard is:

Correct Answer

C) A violation because all real estate advertising must identify the licensed firm

Tennessee TREC advertising rules require that all real estate advertising — regardless of format or medium — identify the licensed brokerage firm. A billboard promoting real estate services that omits the firm's name violates TREC Rule 1260-02-.12. The purpose of this rule is to ensure consumers can identify and verify the licensed entity they are dealing with.

Answer Options
A
Permissible because billboards are considered image advertising, which is exempt from TREC rules
B
Permissible if the phone number connects to a licensed real estate office
C
A violation because all real estate advertising must identify the licensed firm
D
A violation only if the billboard is placed within 500 feet of a competitor's office

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Related Topics & Key Terms

Key Terms:

advertising_rulesbillboardfirm_name_requirementbroker_in_charge

Related Concepts

License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.

Market allocation is an illegal antitrust practice in which competing real estate brokerages agree to divide markets among themselves by geographic area, property type, or price range, thereby eliminating competition.

Price fixing is an illegal antitrust practice in which competing real estate brokerages agree to charge the same commission rates, fees, or other pricing for their services. It is a per se violation of the Sherman Antitrust Act.

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