Affiliate broker Chloe works for Pinnacle Realty in Nashville. She wants to advertise using the team name 'Chloe's Elite Homes Team' on yard signs, business cards, and online listings. Under Tennessee TREC advertising rules, which of the following statements is MOST accurate regarding her team name advertising?
Correct Answer
B) Chloe must include Pinnacle Realty's name on all advertising that uses the team name
Tennessee TREC advertising rules require that all real estate advertising — including team-branded advertising — prominently display the name of the licensed brokerage firm. When Chloe uses 'Chloe's Elite Homes Team' in advertising, she must also include 'Pinnacle Realty' so that consumers can identify the licensed firm responsible for the transaction. Team names do not replace the firm-name disclosure requirement.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Florida brokers are required to maintain transaction records and escrow records for a minimum of five years.
A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.
A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.
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