Broker-in-Charge Patricia operates Blueridge Real Estate in Knoxville. She wants to run a newspaper ad that uses only the trade name 'Blueridge Real Estate' without mentioning that it is a licensed real estate brokerage. Under Tennessee advertising rules, this advertisement is:
Correct Answer
A) A violation, because Tennessee requires all ads to identify the firm as a licensed real estate entity
Tennessee TREC advertising rules require that real estate advertisements identify the advertiser as a licensed real estate firm or broker. Using only a trade name without any indication that the entity is a licensed real estate brokerage can mislead consumers. TREC rules mandate that advertising not be misleading and that the licensed status of the firm be apparent to the public.
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Related Topics & Key Terms
Key Terms:
Related Concepts
FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.
A group boycott is an illegal antitrust practice in which two or more competing real estate businesses agree to refuse to work with a specific person, company, or entity in order to harm that party's ability to compete.
In real estate, the distinction between an independent contractor and an employee determines tax treatment, liability, and the level of control a broker may exercise over the agent's daily activities. Most real estate agents operate as independent contractors.
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In Wyoming real estate practice, an associate broker or salesperson is not associated with a responsible broker at renewal. What should the licensee remember?
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