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Practice Of Real EstateLicense LawMEDIUM

A Tennessee affiliate broker advertises a property on social media using only her personal name and phone number, with no mention of her supervising broker or firm. TREC receives a complaint about this advertisement. Under Tennessee license law, which of the following is the most accurate statement about this situation?

Correct Answer

D) The advertisement violates TREC rules because all advertising must clearly identify the supervising broker or firm.

Under TREC rules implementing Tenn. Code Ann. § 62-13-312, all advertising by a Tennessee licensee — including social media — must clearly identify the supervising broker or brokerage firm. An affiliate broker cannot advertise under only her own name without identifying the firm, as this creates a misleading impression that she operates independently.

Answer Options
A
The advertisement violates TREC rules only if a consumer was actually misled by it.
B
The advertisement is permissible because social media is not subject to TREC advertising rules.
C
The advertisement is permissible if the affiliate broker's license number is included in the post.
D
The advertisement violates TREC rules because all advertising must clearly identify the supervising broker or firm.

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Related Topics & Key Terms

Key Terms:

disciplinary_actionsadvertising_rulesaffiliate_brokersupervisionsocial_media

Related Concepts

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.

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