A South Carolina real estate firm's advertising shows the team name 'The Johnson Group' prominently at the top, with the individual team members' names listed below. The firm's licensed brokerage name appears only in small print at the bottom of the advertisement. Under SCREC advertising regulations, which of the following is the most accurate assessment of this advertisement?
Correct Answer
D) The advertisement is non-compliant because the brokerage name must be at least as prominent as the team name
Under SCREC advertising regulations (S.C. Code Ann. Regs. 36-1 et seq.), when a real estate team advertises, the licensed brokerage name must appear at least as prominently as the team name. An advertisement that displays the team name more prominently than the brokerage name violates SCREC advertising standards, even if the brokerage name appears somewhere in the ad.
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Related Topics & Key Terms
Key Terms:
Related Concepts
FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.
A group boycott is an illegal antitrust practice in which two or more competing real estate businesses agree to refuse to work with a specific person, company, or entity in order to harm that party's ability to compete.
In real estate, the distinction between an independent contractor and an employee determines tax treatment, liability, and the level of control a broker may exercise over the agent's daily activities. Most real estate agents operate as independent contractors.
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In Wyoming real estate practice, an associate broker or salesperson is not associated with a responsible broker at renewal. What should the licensee remember?
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