An Ohio salesperson uses a chatbot on her website that automatically responds to consumer inquiries about listings. The chatbot provides property details and schedules showings but does not identify the brokerage. Under Ohio rules, the chatbot interactions are:
Correct Answer
A) Advertising because they provide property information and promote services, and must include the brokerage name in responses
Chatbot interactions that provide property details and schedule showings are functioning as advertising and marketing tools for the salesperson's real estate services. Under Ohio rules, these interactions should include the brokerage name to ensure consumers can identify the responsible brokerage.
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