An Ohio brokerage creates an automated advertising system that generates property listings on multiple platforms simultaneously. Some platforms truncate the ad text, cutting off the brokerage name. The broker should:
Correct Answer
B) Ensure the brokerage name appears early enough in the advertisement that it will not be truncated, or adjust the ad format for each platform
The broker is responsible for ensuring advertising compliance on all platforms. If a platform truncates content, the broker should adjust the advertisement to ensure the brokerage name appears prominently and is not cut off. This may mean placing the brokerage name earlier or using shorter ad text.
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An Ohio salesperson creates a magnetic car sign advertising her real estate services. The sign includes her photo, name, and phone number but not the brokerage name. This sign:
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