An Ohio licensee operates a real estate blog where she writes articles about home buying tips and local market analysis. She never promotes specific properties or her services in the blog posts, but her broker's name is not displayed anywhere on the blog. Under Ohio rules:
Correct Answer
D) The blog should include the brokerage name because it establishes the licensee as a real estate professional and indirectly promotes her services
Even educational content that establishes the licensee as a real estate professional can be considered advertising if it indirectly promotes their services. A blog written by a real estate professional about real estate topics serves as a marketing tool and should include the brokerage name to comply with Ohio advertising rules.
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An Ohio salesperson places an ad in a local newspaper for a listed property. The minimum information that MUST appear in the ad under Ohio Division rules is:
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An Ohio broker has a salesperson who operates under a team name 'The Dream Home Group.' The team advertises heavily on social media using the team name in larger font than the brokerage name. The brokerage name appears in smaller text below the team name. The Division investigates and determines: