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Practice Of Real EstateLicense_lawMEDIUM

A New Jersey salesperson, Thomas, distributes business cards that read: 'Thomas Reyes — Real Estate Professional — ThomasReyes@email.com — 201-555-0400.' The cards do not mention his employing broker, Summit Realty LLC. A prospective client calls Thomas after receiving his card and later files a complaint with the NJREC. The most likely basis for a valid complaint is that:

Correct Answer

B) Thomas's business card constitutes advertising that fails to identify his affiliated broker or brokerage

Under N.J.A.C. 11:5-3.2, business cards used by a salesperson to solicit real estate business constitute advertising and must identify the affiliated broker or brokerage. Thomas's business card omits Summit Realty LLC entirely, which constitutes blind advertising — a violation of New Jersey advertising regulations. The NJREC would have a valid basis to act on this complaint.

Answer Options
A
Thomas used the title 'Real Estate Professional' instead of 'Salesperson,' which is a prohibited misrepresentation
B
Thomas's business card constitutes advertising that fails to identify his affiliated broker or brokerage
C
Thomas distributed business cards without obtaining prior written consent from his broker
D
Thomas included his personal email address on a business card, which violates NJREC privacy rules

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Related Topics & Key Terms

Key Terms:

business_cardsblind_advertisingadvertising_rulessalesperson_advertising

Related Concepts

A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.

A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

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