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Practice Of Real EstateLicense_lawMEDIUM

Sandra is a licensed salesperson at Bayview Realty in Jersey City. She creates a personal website called 'SandraFindsHomes.com' where she displays active listings, posts neighborhood guides, and invites visitors to contact her directly for real estate services. The website prominently features her name and photo but does not mention Bayview Realty anywhere. Under New Jersey real estate advertising regulations, Sandra's website is:

Correct Answer

D) Non-compliant, because the website constitutes advertising and must identify the affiliated brokerage

Under N.J.A.C. 11:5-3.2, a personal website used to advertise real estate services or listings constitutes advertising and must include the name of the affiliated broker or brokerage. Sandra's website, which displays listings and solicits business, is clearly advertising. The complete omission of Bayview Realty makes the website non-compliant with New Jersey's blind advertising prohibition.

Answer Options
A
Compliant, because personal real estate websites are classified as informational platforms, not advertisements
B
Compliant, because salespersons may maintain personal websites independently from their brokerage
C
Non-compliant, because all pages must display the NJREC license number in addition to the brokerage name
D
Non-compliant, because the website constitutes advertising and must identify the affiliated brokerage

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Related Topics & Key Terms

Key Terms:

blind_advertisingpersonal_websiteadvertising_rulessalesperson_advertising

Related Concepts

Commingling is the illegal act of mixing client funds with a broker's personal or business operating funds, while conversion is the unauthorized use of client funds for the broker's own benefit. Both are serious violations that can result in license revocation.

Commingling is the illegal act of mixing client trust funds with a broker's personal or business operating funds; conversion is the misappropriation of those funds.

Continuing education (CE) refers to the ongoing coursework that licensed real estate professionals must complete during each renewal cycle to maintain an active license. CE ensures agents stay current with changes in laws, regulations, and industry practices.

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