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Maria is a licensed salesperson affiliated with Sunrise Realty in Trenton, New Jersey. She places an online classified advertisement for one of her listings that reads: 'Beautiful 3BR home in Hamilton Township — Call Maria at 609-555-0100.' The advertisement does not mention Sunrise Realty. Under New Jersey advertising regulations, this advertisement is:

Correct Answer

C) A violation, because the ad does not identify the affiliated broker or brokerage firm

Under N.J.A.C. 11:5-3.2, all real estate advertisements placed by a salesperson must include the name of the affiliated licensed broker or brokerage. Maria's ad omits Sunrise Realty entirely, constituting blind advertising, which is a violation of New Jersey advertising regulations regardless of the medium used.

Answer Options
A
Acceptable, because Maria's phone number is included for contact purposes
B
Acceptable, because online classified ads are exempt from broker identification rules
C
A violation, because the ad does not identify the affiliated broker or brokerage firm
D
A violation, because salespersons are prohibited from placing their own advertisements

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Related Topics & Key Terms

Key Terms:

blind_advertisingsalesperson_advertisingadvertising_rulesnjrec

Related Concepts

FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.

A group boycott is an illegal antitrust practice in which two or more competing real estate businesses agree to refuse to work with a specific person, company, or entity in order to harm that party's ability to compete.

In real estate, the distinction between an independent contractor and an employee determines tax treatment, liability, and the level of control a broker may exercise over the agent's daily activities. Most real estate agents operate as independent contractors.

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