A Michigan salesperson, acting as a buyer's agent, wants to post a social media advertisement that reads: 'I help buyers find homes — contact me directly at 555-1234.' The post includes her name but does not mention her employing broker. She argues that because she is advertising buyer's agent services (not a specific listing), the broker identification rule does not apply. Under Michigan law, is she correct?
Correct Answer
C) No, because the broker identification requirement applies to all real estate advertising by a licensee, including advertising buyer's agent services
Michigan's advertising rules under MCL 339.2512 apply to all real estate advertising by a licensee — not just listing advertisements. Whether a salesperson is advertising a specific property, buyer's agent services, or general real estate services, the employing broker's name must be clearly identified. There is no exception for advertising services as opposed to advertising listings. The salesperson's argument is incorrect as a matter of Michigan law.
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Related Topics & Key Terms
Key Terms:
Related Concepts
The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.
Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.
FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.
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