A Michigan brokerage advertises a property with the headline 'Guaranteed to Sell in 30 Days or We Pay You $1,000!' The brokerage does not have a specific written program in place to back up this claim. Under Michigan's Occupational Code, this advertisement most likely:
Correct Answer
B) Violates Michigan advertising rules because it contains a false or misleading representation
Under MCL 339.2512 and the Michigan Occupational Code's prohibition on false and misleading advertising, a guarantee claim that the brokerage cannot substantiate constitutes a false or misleading representation. Michigan's advertising rules prohibit licensees from making unsubstantiated claims or promises in advertising. A '30-day sale guarantee' backed by no actual program is a deceptive advertising practice that violates the Occupational Code.
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Related Topics & Key Terms
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More Practice Of Real Estate Questions
In Wyoming real estate practice, an associate broker or salesperson is not associated with a responsible broker at renewal. What should the licensee remember?
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A Wyoming licensee is reviewing an out-of-state salesperson applicant prepares for testing. What is the best answer?
In Wyoming real estate practice, a salesperson applicant age is reviewed. What should the licensee remember?
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