Kevin is a Michigan associate broker who recently left Lakefront Realty and joined Harbor Properties. He still has printed marketing brochures from his time at Lakefront Realty that list Lakefront Realty as his employing broker. He has 500 brochures remaining and wants to use them up by crossing out 'Lakefront Realty' with a pen and writing 'Harbor Properties' by hand. Under Michigan's advertising rules, which of the following is most accurate?
Correct Answer
C) Kevin may not use the altered brochures because advertising must accurately identify the current employing broker without alteration that could confuse the public
Michigan's advertising rules require that all advertising accurately identify the licensee's current employing broker. Using brochures that have been manually altered — with a previous broker crossed out and a new one handwritten — creates advertising that is potentially confusing, unprofessional, and may not clearly or accurately identify the current employing broker as required by MCL 339.2512. LARA-BPL's standards require advertising to be accurate and not misleading, and altered materials from a prior brokerage do not meet this standard. Kevin must use new, properly prepared advertising materials reflecting Harbor Properties.
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Related Topics & Key Terms
Key Terms:
Related Concepts
The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.
Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.
FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.
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