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Practice Of Real EstateLicense_lawEASY

A Michigan licensed broker operating a sole proprietorship wants to advertise her services. Under Michigan's Occupational Code, which name must appear in her advertising?

Correct Answer

D) The name under which her broker license is registered with LARA-BPL

A Michigan broker operating as a sole proprietorship must advertise under the name in which the broker license is registered with LARA-BPL. Under MCL 339.2512, all real estate advertising must clearly identify the licensed broker or brokerage entity, which means the name on the license must appear in advertising materials.

Answer Options
A
Any fictitious name she chooses, provided it is not misleading
B
The name of the local MLS board she belongs to
C
Her personal legal name and her individual salesperson license number
D
The name under which her broker license is registered with LARA-BPL

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Related Topics & Key Terms

Key Terms:

advertising_rulesbroker_licensesole_proprietorshipLARA_BPL

Related Concepts

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.

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