Marcus is a licensed Michigan real estate salesperson who wants to advertise his services using the business name 'Marcus Homes Group' on yard signs and online. His employing broker is Summit Real Estate LLC. Which of the following best describes how Marcus may legally use this team name in Michigan advertising?
Correct Answer
B) Marcus may use 'Marcus Homes Group' provided that Summit Real Estate LLC is also clearly identified in the advertising
Michigan advertising rules permit salespersons and teams to use a team or group name in advertising, but the employing broker's name must still be clearly identified in all advertising materials. Using 'Marcus Homes Group' is permissible as long as Summit Real Estate LLC is also prominently disclosed, satisfying the requirement under MCL 339.2512 that the broker's identity be clear to the public.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Price fixing is an illegal antitrust practice in which competing real estate brokerages agree to charge the same commission rates, fees, or other pricing for their services. It is a per se violation of the Sherman Antitrust Act.
Florida brokers are required to maintain transaction records and escrow records for a minimum of five years.
A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.
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