A Maine designated broker discovers that one of her associate brokers has been advertising properties on social media using only the associate broker's personal name, with no mention of the brokerage firm. The associate broker argues that since it's his personal social media account, he is not required to include the brokerage name. Under MREC advertising rules, who is correct and why?
Correct Answer
D) The designated broker is correct; all real estate advertising by licensees must identify the brokerage under whose license the activity is conducted
Under 32 M.R.S. § 13191 and MREC advertising rules, all real estate advertising — including social media posts — by a licensee must clearly identify the brokerage firm under whose license the activity is conducted. The medium of advertising (personal social media vs. paid ads) does not exempt a licensee from this requirement. Blind advertising is prohibited in Maine.
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Related Topics & Key Terms
Key Terms:
Related Concepts
The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.
Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.
FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.
More Practice Of Real Estate Questions
In Wyoming real estate practice, an associate broker or salesperson is not associated with a responsible broker at renewal. What should the licensee remember?
In Wyoming real estate practice, a first-time salesperson applicant completes coursework. What should the licensee remember?
A Wyoming licensee is reviewing an out-of-state salesperson applicant prepares for testing. What is the best answer?
In Wyoming real estate practice, a salesperson applicant age is reviewed. What should the licensee remember?
A responsible broker in Wyoming asks about a nonresident applicant provides home-state evidence. Which answer follows Wyoming law?
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- → For the Wyoming salesperson state portion, a licensee asks how long Wyoming renewal periods are. Which statement is correct?
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